Resources Library by ANA

The forgotten characteristic of print advertising

It is often assumed that television is the only medium which can convey emotions. This paper argues that print advertisements are also capable of arousing emotions. A total of twelve magazine advertisements were tested among readers of women’s...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Vivian Beck

June 15, 1997

The changing faces of Chinese women

China has been described as a sleeping dragon that has just woken up. The economic reform, combined with the rapid growth of foreign investment, has propelled the economy to double digit growth. The process of opening the Chinese economy is...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Author: Yim Ling Sum

Company: Nielsen

November 1, 1996

A stimulating challenge

Qualitative research in the Arab speaking countries is a new development in a relatively young industry. The rich and diverse cultural and historical heritage of the region presents a stimulating task for the market researcher. This paper is an...

Catalogue: MENAP Forum 1996: Pressure On Profit

Author: Haifa Abbas

Company: Martpoint Marketing Research Consultants

March 1, 1996

Aspects of postmodern reading public

In the western democratic societies of today where mass-produced individualism is prevalent, there is increasing evidence that classical target group segmentation based on sociodemography and conventional typologies, conventional in that they are...

Catalogue: Seminar 1993: Competition In Publishing

Author: Dieter Reigber

June 15, 1993

What do women want?

The countries of Central Eastern Europe are evolving very fast: how different are they from each other and from the West? Are differences culturally rooted, or driven by specific national circumstances? This paper discusses some data from a recent...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: Carla Millar, Christine Restall

June 15, 1993

The brand triad in Europe

The brand triad has become a crucial instrument of communication planning in Germany today. It enables the gradual route taken by consumer potentials along the path to the goal of brand usage to be traced step by step, as well as analysing the status...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Eckhard Korf, Harald Kunzer, Rolf-Rudiger Nausch

September 1, 1992

Talking to Brazilian women: 30 years of history

Studies that track te are not very frequent are very common in th hard to find in that behaviour and advertisively, approaches to our intention was to analysis of what might happen in the long term. The objective of the product categories (food, home...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Cecília Russo, Jaime Troiano

September 1, 1992

The brand triad in Europe (German)

The brand triad has become a crucial instrument of communication planning in Germany today. It enables the gradual route taken by consumer potentials along the path to the goal of brand usage to be traced step by step, as well as analysing the status...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Rolf-Rudiger Nausch, Harald Kunzer, Eckhard Korf

September 1, 1992

Both sides of the coin

The number of women with a paid job in the Netherlands is growing rapidly. Of course, having a job has implications on the amount of money, time and contacts one has. But the list of topics that are affected is much larger.To study what implications...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Authors: Barbara Prassek, Judith E. J. Bloks

Company: NIPO

June 15, 1991